Project 5: Retail Communications Brief

For Project 5 we were asked to think of 3 interactive advertisements for either New Look, Comet or B&Q and create a story board of locations and the a board of the final 3 concepts. I chose New look and my locations we a building in working progress, a bus and a bus stop which would flash through different trends/ ranges, celebrity endorsments, offers etc and to create a huge canvas adertisment to cover a building whilst under construction.

Project 4: Fashion Photogrpahy and Digital media production

For project 4 we all got put into groups and all got a different designer to make an advertisment for a specefic magazine. My group got Vivienne Weswtood for POP magazine. This was my favourite project of the whole year and we had a lot of fun creating are photoshoot. For this project we went to workshops with fashion photographer Jaqueline Callaghan were we all got taught about how lighting is extremley important and weird angles that work well in high fashion photography. We also had to research into difffernt photographers and we based are work around Juergen Teller. Who happend to create the Vivienne Westwood campaign that involved Pamela Anderson and he also produces the photos for Marc Jacobs.



















This was are inspiration. We created a Vivienne Westwood party including a paint splattered wall, twister, ballons, champagne, wild garments and even widler models! We did the photoshop with over exposed lighting and had loud music playing so it wasn't fake and didnt look fake. This is what we created

Project 3: Digital Photogrpahy and Adobe Photoshop

For this project we were asked to take 20 photos and play around with camera settings, lighting. settings, times of the day etc. Just to get used to a camera and what different effects they have. Through doing this i no alot more about photography and what would look good for a specific photoshoot. After this we were asked to choose 5 photos and edit them slightly so they look proffesional and higher quality, similar to that of a photo in a fashion magazine. These are the 5 photos i chose and edited.